The hidden problem with DIY social media (and how to fix it)
You donât know what you donât know.
Recently, I hired a website designer to review my site.
Which felt a little weird. I design websites. I know what Iâm doing.
But I also knew that when youâre deep in something every day, you start missing things.
Sure enough, they pointed out gaps I hadnât noticed. Things I thought were fineâbut could be so much better. After making their suggested changes, my site is now sharper, more strategic, and way more effective.
And I see this exact same thing happening with social media all the time.
Your Social Media Looks FineâBut Is It Actually Working?
I was on a call recently with someone who wanted help with their Facebook page. But in the same conversation, they told me their team was âdoing greatâ with another account.
Iâve also worked with people who admit they âarenât doing muchâ with their social mediaâyet donât want to pay for help.
Hereâs the real issue:
- They donât know the full potential their social media could have.
- They donât want to deal with itâso they assume itâs fine.
- Theyâre told itâs workingâbut they donât have the data to prove it.
If I asked you right now, how many leads came from social last month? Could you answer confidently?
Or are you just hoping itâs working because someone on your team told you it is?
Your Team Says Itâs WorkingâBut Whereâs the Proof?
Itâs easy to think, âWeâre posting content, so itâs fine.â
But hereâs what Iâve seen from businesses who keep social media in-house:
- Theyâre posting, but itâs not leading to engagement, leads, or sales.
- Their team is comfortableâbut not pushing boundaries or testing new strategies.
- They assume itâs working because theyâre too close to see the gaps.
And worst of all? They donât have real data proving itâs effective.
A post from two weeks ago that might have brought in a lead? Thatâs not a strategy.
A Small Tweak Could Change Everything
When I hired that website designer, I didnât need someone to build my site from scratch. I just needed a fresh set of eyes to help me optimize what I had.
Social media works the same way.
Even if your team is handling it, an expert can:
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Spot blind spots you donât see.
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Challenge the status quo.
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Give you the tweaks that take your content from okay to powerful.
And thatâs exactly what Social Media Power-Up is designed to do.
Letâs Find Out What Youâre Missing
If you want to be sure your social media is actually workingâand not just existingâthis is where to start.
With Social Media Power-Up, you get:
â A full review of your social media profile + recommendations to optimize it.
â 2 weeks of drafted posts so youâre never stuck on what to say.
â My streamlined Content Planning Framework so you can easily map out posts in minutes.
â Ready-to-post, professionally edited Reels to boost your visibility.
â 14 days of direct support & feedbackâso you know exactly what to improve.
This is the simplest way to get an expert perspectiveâwithout committing to a long-term service.
đ Click here to get started with Social Media Power-Up
Because when youâre too close to your own marketing, you donât see whatâs missing. And whatâs missing might be the thing that changes everything.