The Marketing System Resource Library: Tools and Strategies to Grow Your Business, Not Your Workload.
Searching for the right marketing strategies and tools can be overwhelming . I've curated this library to cut through the noise. Â
These are the guides, trainings, and tools I personally use and trust to build a marketing system that is both effective and sustainable .
Disclosure: Please note that some of the links below are affiliate links. This means that if you make a purchase through one of these links, I may earn a small commission at no additional cost to you. I only recommend resources I believe will provide genuine value in helping you grow your business.
Free 8-minute Training
In this training IÂ walk you through the exact marketing system I use to help service providers build a business that doesn't cost them their life.Â
Watch the Training Now
The Tools I Use & Recommend
Choosing the right tools can feel overwhelming. The most popular software isn't always the best fit, especially for service providers who need simplicity and results, not more complexity.
Below, you'll find the tools I personally trust and a look at some popular options I advise most clients to avoid.
Email Marketing
Choosing an email provider is a critical step in building your marketing system. Below is my breakdown of the most popular options to help you decide on the right strategic fit for your business.
MailerLite
MailerLite is my top recommendation for service providers because it strikes the perfect balance between powerful features, ease of use, and affordability. It has a generous free plan to get you started, and it's built to grow with you, offering advanced automation and segmentation when you need it. While the drag-and-drop editor could be a bit more intuitive, for the price and the robust features that allow you to build a true system, it's the best I've found on the market.
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Website & Landing Pages
Your website host is the foundation of your entire online presence. A fast, reliable, and secure host gives you peace of mind and ensures your marketing engine is always running smoothly. While many companies compete on price, for a serious business owner, the real value is in performance and support.
SiteGround
Best for serious business owners who value reliability and peace of mind.
This is the only website host I recommend to my clients. After trying many different providers, Siteground's customer support is simply superior. While it's slightly more expensive than budget options, the investment is repaid tenfold in peace of mind. Your website is the foundation of your marketing engine, and having fast, competent support when you need it is the difference between a 10-minute fix and a multi-day headache. This is the place to build on solid ground.
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GoDaddy
Best for purchasing domain names only.
GoDaddy is a great place to buy a domain name—it's a simple, straightforward process. However, that is where my recommendation ends. When it comes to their hosting, the trade-off for their market presence is often frustratingly slow support coupled with an aggressive upselling model that can charge you extra for essential features. I've personally seen clients spend hundreds on "fixes" that didn't work, only to have their site's persistent issues vanish overnight simply by moving to a better host.
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Social Media
MailerLite
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From the Playbook: My Latest Guides
Looking for strategy before you choose a tool? Browse my latest articles and guides on how to build a system that consistently attracts the right clients.
Start Building the Marketing System Your Business Actually NeedsÂ
If you're tired of trying to fix one piece at a time—your social, your emails, your website—this is where clarity starts.
Join other service providers shifting from scattered marketing to a clear, repeatable plan. You’ll get access to practical tips, simple insights, and the first step to building a system that brings in clients without taking over your week.
Ready to Put This All Together?
The right tools are only half the battle. Â A truly effective marketing system is about how all the pieces work together in a clear, repeatable plan. Â
If you're ready to stop figuring it out on your own and want an expert to design and implement your complete, stress-free marketing system for you, that's what I'm here for.
This is how you finally get off the marketing hamster wheel and start working on your business, not just in it. Â