The Marketing System Resource Library: Tools and Strategies to Grow Your Business, Not Your Workload.
Searching for the right marketing strategies and tools can be overwhelming . I've curated this library to cut through the noise. Â
These are the guides, trainings, and tools I personally use and trust to build a marketing system that is both effective and sustainable .
Disclosure: Please note that some of the links below are affiliate links. This means that if you make a purchase through one of these links, I may earn a small commission at no additional cost to you. I only recommend resources I believe will provide genuine value in helping you grow your business.
Free 8-minute Training
In this training IÂ walk you through the exact marketing system I use to help service providers build a business that doesn't cost them their life.Â
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The Tools I Use & Recommend
Choosing the right tools can feel overwhelming. The most popular software isn't always the best fit, especially for service providers who need simplicity and results, not more complexity.
Below, you'll find the tools I personally trust and a look at some popular options I advise most clients to avoid.
Email Marketing
Choosing an email provider is a critical step in building your marketing system. Below is my breakdown of the most popular options to help you decide on the right strategic fit for your business.
MailerLite
A Powerful Email Platform for Nurturing Leads and Driving Sales.
MailerLite is my top recommendation for service providers because it strikes the perfect balance between powerful features, ease of use, and affordability. It has a generous free plan to get you started, and it's built to grow with you, offering advanced automation and segmentation when you need it. While the drag-and-drop editor could be a bit more intuitive, for the price and the robust features that allow you to build a true system, it's the best I've found on the market.
Website & Landing Pages
Your website host is the foundation of your entire online presence. A fast, reliable, and secure host gives you peace of mind and ensures your marketing engine is always running smoothly. While many companies compete on price, for a serious business owner, the real value is in performance and support.
SiteGround
A Reliable Website Host for Peace of Mind.
This is the only website host I recommend to my clients. After trying many different providers, Siteground's customer support is simply superior. While it's slightly more expensive than budget options, the investment is repaid tenfold in peace of mind. Your website is critical to your marketing engine, and having fast, competent support when you need it is the difference between a 10-minute fix and a multi-day headache. That's why I've been with SiteGround for years.
Divi Theme & Page Builder
A Flexible Page Builder for a Custom Wordpress Website.
When it comes to building websites, Divi is the theme and page builder I personally use and love. It’s a complete design framework with a visual drag-and-drop builder, which allows you to create a truly professional and custom-looking website. On top of its flexibility, their customer support has always been excellent. For any service provider who wants total design control without the technical complexity, Divi is an outstanding choice.
GoDaddy Website Hosting
GoDaddy is a good place to buy a domain name, it's a simple, straightforward process. However, when it comes to their hosting, the trade-off for their market presence is often frustratingly slow support coupled with an aggressive upselling model that can charge you extra for essential features. I've personally seen clients spend hundreds on "fixes" that didn't work, only to have their site's persistent issues vanish overnight simply by moving to a better host.
BlueHost Website Hosting
While BlueHost is one of the most visible names in hosting, and there are times it seems like their service is improving, my experience shows they have yet to match the performance of Siteground. Specifically, they fall short in the three areas that matter most to a business owner: reliability, quality of support, and wait time. When your business depends on your website, that difference in performance can be critical.
Social Media
Your social media is often the first handshake a potential client has with your brand. A consistent and authentic presence builds your authority, attracts the right audience, and opens the door to new client relationships. While many tools promise viral growth or complex features, the real value for a service provider is in a platform that streamlines your workflow and saves you time.
Vista Social
An All-in-One Social Media Tool for a More Streamlined Workflow.
After testing numerous schedulers, Vista Social is my #1 recommendation. Its platform is reliable, the support is excellent, and the product keeps getting better. The standout feature is the built-in DM automation, which lets you manage direct messages from one place and can save you the cost of a separate ManyChat subscription. With a system that is constantly innovating, VistaSocial is my go-to for scheduling posts for my own account and for my clients.
Special Offer: Use my exclusive code Gn3TMZWy at checkout to get 10% off.
From the Playbook: My Latest Guides
Looking for strategy before you choose a tool? Browse my latest articles and guides on how to build a system that consistently attracts the right clients.
Start Building the Marketing System Your Business Actually NeedsÂ
If you're tired of trying to fix one piece at a time—your social, your emails, your website—this is where clarity starts.
Join other service providers shifting from scattered marketing to a clear, repeatable plan. You’ll get access to practical tips, simple insights, and the first step to building a system that brings in clients without taking over your week.
Ready to Put This All Together?
The right tools are only half the battle. Â A truly effective marketing system is about how all the pieces work together in a clear, repeatable plan. Â
If you're ready to stop figuring it out on your own and want an expert to design and implement your complete, stress-free marketing system for you, that's what I'm here for.
This is how you finally get off the marketing hamster wheel and start working on your business, not just in it. Â